When I first started researching for this blog post I found a couple articles outside of the reading. The author of one of those articles said: “I admit it, the term viral marketing is offensive”. I just don’t think that’s true at all and it’s kinda silly to think so nowadays. It’s because nowadays everyone is already aware of what viral videos and campaigns do and what they were designed to do.
I’m a visual learner so here’s a video and a pretty good info-graphic about how to go about viral marketing.
Because the real point of a viral campaign is to market your product, gain awareness, and ultimately increase revenue. There’s even been a bit of viral marketing done right here within the RTVF walls. We’ve all seen the extremely popular video Gangnam Style by Psy. A Korean pop star that now has over 900,000,000 views on YouTube.
But maybe you havent seen the video done by North Texas Television to promote their late night talk show. I think it’s extremely cool. The producers saw the success of the original and decided to make their own in attempts that it will go viral, to gain more viewers. Now this video isn’t in the millions of views, but it’s nearing 2,000 and that is something to be proud of.
When my group presented we talked about viral marketing and one of the most successful viral campaigns is the “Will It Blend” videos by Blendtec. We posed the question in class of why we thought it was viral and we came up with shock value. Who would ever expect someone to blend a $600.00 iPad? But it’s because of that shock value that has gained awareness to the brand. I’m sure if I was in the buying a blender market I’d go out for a Blendtec.
One of my absolute favorite viral videos and video series are the Ken Block Gymkhana videos. If you’re asking yourself, “what in the world is gymkhana and how do I pronounce that?”. Well one thing at a time. Check this out.
What was originally meant as just a cool infomercial for gear heads like myself turned into a hugely viral video with almost 40 million views. It’s because of this video, that MILLIONS of people now know his name and support him in his current racing series. So not only does it bring in revenue for DC Shoes but the World Rallycross Championship also has a lot more publicity because of these videos.
This last one is simply because I’m a car guy. If you found the first Gymkhana video interesting, here is his latest where he drifts through the streets of San Francisco.