So many people use Facebook because there are no other social networking cites that can compare to it from its layout and features to its popularity and easy navigation. The “like” button has become one of the most well known features on Facebook. It was added in 2010 to photos and status to allow users to easily share the posts they like with their friends. It was a quick way to show your approval without having to think of a witty comment.
Recently there has been talk of adding more buttons. Retailers are testing a “want” and “collect” button. These buttons are to be featured in a new area of Facebook that will display pictures of products posted by companies such as Victoria’s Secret and Pottery Barn. It is designed for Facebook users to view and purchase what is displayed in the pictures from the companies who post them. It is also a way to show their likes and personal style to their friends and subscribers. As I read about these new buttons in the Washington post article link below. It sounds very much like Pinterest. Pinterest shows pictures of items in real stores and the pictures are linked to the website where it originated. If it is from a retail store, the link attached to the picture takes you directly to the page that allows you to purchase the item. I question how these new buttons will differ from Pinterest.
Pinterest is often directly linked to your Facebook. When you go to create an account it give you the option to sign up with Facebook, Twitter, or email.
It is obvious that the website’s desire is for a user to pick Facebook or Twitter before seeing the email option below both of the larger buttons. If the user signs up with their Facebook account there is an option that allows the user to automatically post their pins directly to their Facebook. Then all of their latest pins can be viewed on their news feed by friends and subscribers. This furthers my confusion for the new addition.
As I think of Facebook’s potentially new buttons and its similarity to Pinterest I wonder, what could Facebook gain from this feature? Clearly I think Facebook would gain new advertisers that would want to post pictures of their merchandise. However, I think there could be more to gain. Women users dominate Pinterest.
If Facebook were to release the “want” and “collect” buttons I raise the question, would men use it? Millions of men are already on active users on Facebook. Would this button encourage men to show their likes and interests to their friends and subscribers? Could Facebook gain more popularity than Pinterest because their users are already established? Does the fact that the men to women ratio are more even give Facebook an advantage? Facebook could be more user friendly to men than Pinterest because they would not need to make a new account. They would simply engage in something new on a network they are already apart of. The “like” button was quickly accepted and used by users regularly. The “want” and “collect” buttons have the same potential. If enough male focused advertisers post pictures on Facebook I think it could bridge the gender gap between males and females that is currently on Pinterest.
What do you think? Are men simply not be interested in sharing their ideal home décor, style, or product ideas with their friends? If Facebook provided the photos along with a new button would men want to get involved?
And if you’ve already been looking for a manlier Pinterest try http://manteresting.com/?cnn=yes
Fehling, April. “So Pinterest Is A Woman’s World. Does That Matter?” NPR. NPR, 22 Feb. 2012. Web. 23 Oct. 2012. <http://www.npr.org/blogs/alltechconsidered/2012/02/22/147222619/so-pinterest-is-a-womans-world-does-that-matter>.