Social Media: Everybody’s Doing It

Here in the United States we tend to think of ourselves as the leaders in social-networking.  After all, Facebook, Twitter, MySpace, and LinkedIn all started here in the good old U. S. of A. But as it turns out, we are only a fraction of the users of social media sites. According to the article on USA Today Social-Networking Sites Going Global by Jon Swartz about 80% of social media users are outside of the United States. This means that less than a fourth of social media users are located in the United States. These are intriguing statistics considering how the biggest social media sites were developed in the United States. Upon finding out that the United States was not the largest portion of users engaged in social-networking I started to wonder how and why other users in other countries were utilizing social-networking. Is the rest of world on par with the U.S. when it comes to which sites are the biggest or most used? I have decided to compare and contrast U.S. use of social-networking with that of the rest of the world.

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In an article posted July 2012 on the site entitled Top 10 Most Popular Social Networking Sites In The World 2012 the top five were reported to be:

1. Facebook

2. Twitter

3. Pinterest

4. Linkedin

5. Google+

According to U.S. Social Networking Rankings the top five social-networking sites in the U.S. are as follows:

1. Facebook

2. YouTube

3. Twitter

4. Yahoo Answers

5. Pinterest

It seems that the U.S. is following the world-wide trend with more people using Facebook than any other site. Part of the reason for this could be that Facebook has been expanding the number of languages it can be translated to. The USA Today article stated that “Facebook has developed an application to translate words on the site from English into other languages. On Thursday, Facebook said a Spanish translation is available. Anyone who wants to view Facebook in Spanish can change their language preference from their account settings. German and French versions are expected in coming weeks.” The article was from 2008. Today Facebook can be translated into “97 options. Which includes dialects like English (Pirate).”

The reason for Facebook’s popularity around the world seems to be the fact that it is accessible to many people who speak different languages.

Globally Twitter is number two, but in the United States that spot belongs to YouTube. There are some slight variations, but mostly the same sites are popular with globe as they are with America. It is interesting that Yahoo Answers is number four in the US. I would have thought that it would be Pinterest or Google+ (sites that are talked about more and are higher  up on the global top five list).

The world seems to basically be in sync with the United States when it comes to what sites are popular with Facebook coming in the lead with the top spot. This analyis leads me to raise the question: Are social-networking sites that are popular in the United States bond to become top sites for the rest of the world? What do you think?


1 thought on “Social Media: Everybody’s Doing It

  1. That is a very interesting article considering on the Youtube statistics site, 70 percent of Youtube’s traffic comes from outside the United States.
    I guess that means that people outside the United States go on those other social media sites even more so than Youtube. I think that social networking sites are not bound to become popular in other countries like they are in America. The reason I think that is because the two top social networking sites are already at the top three around the world. Twitter and Facebook are used everywhere around the world and there are really no other social networking sites that can compete. Even the third world countries use Twitter. Countries in the Middle East use Twitter to update the world on what is going in their country. They use Twitter because they want to reach as many people as possible and because that is one of the most popular and easiest to access social networking site. Like you said in your article, Facebook is translated in 97 other languages. Facebook is the most popular social networking site in the world, so why would anyone want to use anything else if you want to make the most connections? I do find it interesting that Linkedin and Google+ are in the top five around the world and Yahoo Answers is in the top five for the United States. The economy is bad in other countries as well, so it is natural that all around the world, people are looking for work. I have not used Google+, so I wonder why it is so popular.

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